Privacy Policy

Introduction

By voluntarily providing us with Personal Data, you consent to its collection, use, and disclosure in accordance with this Privacy Policy, subject to applicable law.

This Privacy Policy describes the privacy practices of Kitme, Inc. and its subsidiaries and affiliates (collectively, “Kitme,” “we,” “us,” and “our”) regarding information we collect about individuals (“you” and “your”) through our website, trykitme.com, the Kitme mobile applications, and other services that we own or control and that link to this Privacy Policy (collectively, the “Services”).

Kitme helps you organize your fashion and lifestyle purchases, understand your preferences, and discover products, outfits, and shopping opportunities tailored to you. We use information you choose to provide, information collected through authorized integrations, and information about how you interact with our Services to personalize your experience and improve our products.

1. Information We Collect

A. Information You Provide Directly

When you register for or use our Services, we may collect the following information:

• Contact Information: Your first and last name and email address.
• Account Information: Your username, password or authentication information, and account preferences.
• Profile and Preference Information: Your fashion preferences, sizes, colors, styles, favorite brands, outfit preferences, and other information you choose to provide.
• Communications: Information you provide when contacting us, submitting feedback, or communicating with our support team.

B. Purchase and Ownership Information

With your authorization, we collect and organize information about products you have purchased or otherwise added to your Kitme account. This information may include:

• Merchant and retailer names.
• Product names, brands, categories, SKUs, sizes, colors, and images.
• Purchase dates, prices, and relevant order details.
• Product ownership, shopping preferences, and inferred style preferences.
• Products you view, save, interact with, or express interest in through our Services.

We use this information to build and maintain your personal ownership profile, personalize recommendations, organize your products, and improve your shopping experience.

C. Information Obtained Through Third-Party Services

Kitme may integrate with third-party services, including Gmail, when you expressly authorize the integration.

Gmail Integration

With your authorization, Kitme uses the Gmail API to identify and process purchase-related information from emails within the permitted scope of the integration.

Information obtained may include merchant names, product details, sizes, colors, purchase dates, prices, order information, and product images contained in purchase receipts.

We use this information to organize your purchase history, populate your ownership profile, personalize recommendations, and provide relevant shopping features.

Kitme limits its access to information permitted by the Gmail authorization you grant and our use of Gmail data to the purposes disclosed to you and permitted by Google's applicable policies. We do not use your Gmail data to read unrelated personal correspondence. We handle Gmail data in accordance with Google's API Services User Data Policy, including its Limited Use requirements.

You may revoke Kitme's access through your Google Account settings. Revoking access prevents future access under that authorization but does not automatically delete information previously collected. You may separately request deletion of your data as described below.

D. Location Information

With your permission, Kitme may collect or use location information from your device to personalize your outfit recommendations and shopping experience.

Depending on your device settings and the permissions you grant, this information may include precise or approximate location information, or location-related information made available to us through your device or other authorized sources.

We may use location information to:

• Personalize outfit recommendations based on your location and relevant local context.
• Make recommendations more relevant to your surroundings, activities, or shopping preferences.
• Improve the relevance of product discovery and shopping recommendations.

You can manage or withdraw location permissions through your device settings. If you disable location access, certain location-based personalization features may be limited, but other features may remain available.

We do not need to collect precise location information for every feature, and we seek to use location information only to the extent reasonably necessary for the disclosed purposes.

E. Usage and Device Information

When you use our Services, we may automatically collect certain technical and usage information, such as:

• Device type, operating system, app version, and browser type.
• IP address and general location information that may be derived from it.
• App activity, feature usage, interactions with products and recommendations, and session information.
• Diagnostic, performance, and error information.

We use this information to operate, secure, analyze, and improve our Services and to understand how users interact with Kitme.

2. How We Use Your Information

We may use Personal Data and other information for the following purposes:

• Provide our Services: Operate your account and maintain your personal ownership profile.
• Personalize your experience: Tailor outfit ideas, product recommendations, and shopping discovery to your purchases, ownership profile, preferences, interactions, and, where authorized, location.
• Improve recommendations: Analyze shopping patterns, product interactions, and relevant trends to make recommendations more useful and relevant.
• Provide promotions: Identify and present relevant products, offers, promotions, and shopping opportunities based on your interests and preferences.
• Develop our products: Improve our recommendation systems, analytics, features, and overall user experience.
• Generate insights: Create aggregated or de-identified insights about shopping behavior, product preferences, brand affinity, and market trends.
• Support retail and brand partnerships: Provide permitted insights and analytics to retailers, brands, and other business partners to help them understand consumer preferences, improve product discovery, and develop more relevant products, recommendations, and promotions.
• Maintain security: Detect, prevent, and investigate fraud, abuse, security incidents, and technical issues.
• Communicate with you: Respond to inquiries, provide service updates, and send communications consistent with your preferences and applicable law.
• Comply with legal obligations: Meet applicable legal, regulatory, and contractual requirements.

We may also use information for other purposes disclosed to you when the information is collected or otherwise permitted by applicable law.

3. Aggregated and De-Identified Information

Kitme may use information derived from purchase history, product ownership, preferences, interactions, and other information collected through our Services to develop aggregated or de-identified insights.

These insights may help us understand broader shopping patterns, product demand, brand preferences, style trends, and consumer behavior across products, retailers, and categories. We may use these insights to improve Kitme's recommendations and features and to support relevant promotions and analytics for retail and brand partners.

Where we provide insights to business partners, we aim to use aggregated or de-identified information that does not directly identify individual users. We do not intend to disclose users' direct identifiers or raw individual purchase histories to retail and brand partners through these insights.

We maintain appropriate safeguards designed to prevent the identification of individuals from information represented as de-identified, and we do not attempt to re-identify de-identified information except as permitted by applicable law.

Information is not necessarily anonymous merely because direct identifiers have been removed. Where information remains reasonably linkable to an individual, we will handle it in accordance with applicable privacy laws and this Privacy Policy.

4. How We Share Information

Kitme does not disclose your Personal Data to third parties except as described in this Privacy Policy, as disclosed to you when information is collected, or as otherwise permitted by applicable law.

We may share information in the following circumstances:

Service Providers. We may share information with vendors and service providers that help us operate our Services, including providers of hosting, data processing, analytics, security, customer support, and technical infrastructure. These providers may process information on our behalf subject to appropriate contractual and other safeguards.

Retailers and Brand Partners. We may provide retail and brand partners with aggregated or de-identified insights about shopping behavior, product preferences, and market trends to help them improve product discovery, recommendations, promotions, and their understanding of consumer demand. We do not intend to provide these partners with your direct identifiers or raw individual purchase histories through these insights.

If a future feature involves sharing identifiable information or information associated with an individual user with a retailer or brand, we will provide any notices and obtain any permissions or consents required by applicable law.

Third-Party Integrations. If you choose to connect a third-party service or use a feature that involves another platform, information may be exchanged as necessary to provide that feature, subject to the applicable permissions and disclosures.

Legal and Safety Reasons. We may disclose information when reasonably necessary to comply with law, respond to lawful legal process, protect rights and safety, investigate fraud, or enforce our agreements.

Business Transactions. Information may be transferred in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business, subject to applicable legal requirements.

With Your Direction or Consent. We may share information when you direct us to do so or otherwise consent to the sharing.

5. Cookies, Analytics, and Similar Technologies

Our website and Services may use cookies, software development kits, analytics tools, and similar technologies to maintain functionality, understand usage, measure performance, and improve our Services.

These technologies may collect information about your device, activity, and interactions with Kitme.

Where required by law, we will provide appropriate notice and obtain consent before using non-essential cookies or similar technologies. You may be able to manage certain preferences through your browser, device, or the settings we make available.

If we use advertising or analytics technologies that constitute a sale, sharing, or targeted advertising under applicable privacy laws, we will provide the disclosures and opt-out mechanisms required by those laws.

6. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Request access to the Personal Data we maintain about you.
• Request correction of inaccurate Personal Data.
• Request deletion of Personal Data.
• Obtain a portable copy of certain Personal Data.
• Withdraw consent where processing is based on consent.
• Object to or restrict certain processing.
• Opt out of certain targeted advertising, sales, or sharing of Personal Data, where applicable.
• Appeal a decision we make in response to a privacy request, where required by law.

You may update certain account information through the Kitme application. You can manage Gmail access through your Google Account settings and location permissions through your device settings.

To exercise other privacy rights, contact us at legal@trykitme.com or support@trykitme.com. We may take reasonable steps to verify your identity before responding to certain requests.

We will not unlawfully discriminate against you for exercising your privacy rights.

7. Data Retention and Security

We retain Personal Data for as long as reasonably necessary to provide our Services, fulfill the purposes described in this Privacy Policy, maintain your account, resolve disputes, enforce agreements, and comply with applicable legal obligations.

Retention periods vary depending on the type of information, the purposes for which it was collected, your account status, and applicable legal requirements.

When information is no longer needed, we take reasonable steps to delete it or de-identify it, subject to legal, security, backup, and other legitimate retention requirements.

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, alteration, disclosure, and misuse. However, no system or method of electronic transmission or storage can be guaranteed to be completely secure.

8. International Users and Data Transfers

Kitme is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

Where required by applicable law, we implement appropriate safeguards for international transfers of Personal Data.

9. Privacy Rights for Users in the European Economic Area, United Kingdom, and Other Applicable Jurisdictions

If you reside in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with applicable data protection laws, you may have additional rights, including the rights described in Section 6.

Where required by law, Kitme will identify the applicable legal basis for processing your Personal Data. Depending on the circumstances, these bases may include your consent, performance of a contract, compliance with legal obligations, or our legitimate interests, where those interests are not overridden by your rights.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

You may submit a privacy request or complaint by contacting legal@trykitme.com or support@trykitme.com. We will respond within the period required by applicable law. Where applicable, you may also lodge a complaint with your local data protection supervisory authority.

10. California Privacy Rights

This section applies to California residents to the extent required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and applicable regulations.

Categories of Personal Information

Depending on how you use Kitme, we may collect the following categories of Personal Information:

• Identifiers, such as name, email address, and account identifiers.
• Customer records and account information.
• Commercial information, including purchase history, product ownership, and shopping preferences.
• Internet or other electronic network activity, including app interactions and usage information.
• Geolocation data, including location information where you authorize its collection.
• Inferences drawn from information we collect, such as style preferences and product interests.

We collect and use these categories for the purposes described in this Privacy Policy.

Disclosure and Business Purposes

We may disclose relevant categories of Personal Information to service providers, contractors, and other recipients described in Section 4 for business and operational purposes.

We may also use aggregated or de-identified information to provide insights to retail and brand partners, as described in Section 3.

Sale, Sharing, and Targeted Advertising

Kitme does not sell Personal Information in exchange for monetary payment as a general business practice. However, whether a particular disclosure constitutes a “sale” or “sharing” under California law depends on the specific circumstances, including the information involved and the purpose of the disclosure.

If our activities constitute a sale or sharing of Personal Information under applicable law, we will provide the required notice and applicable opt-out rights, including a “Do Not Sell or Share My Personal Information” mechanism where required.

California residents may exercise applicable privacy rights by contacting legal@trykitme.com or support@trykitme.com.

We will not discriminate against you for exercising rights provided by California law.

California's Shine the Light Law

California residents may request information about certain disclosures of Personal Information to third parties for their direct marketing purposes under California Civil Code Section 1798.83. To make a request, contact us using the details in Section 13.

Removal of Publicly Posted Information

California residents under 18 who have registered for an account and publicly posted content through our Services may request removal of that content, subject to applicable law. Contact us using the details in Section 13 and identify the content you wish to have removed.

11. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect Personal Data from children under 13 without legally required authorization. If we learn that we have collected such information in circumstances where collection was not permitted, we will take appropriate steps to delete it.

Where applicable law imposes additional requirements for minors, we will comply with those requirements.

12. Third-Party Websites and Services

Our Services may contain links to third-party websites, applications, or services. Those third parties maintain their own privacy policies and practices. Kitme is not responsible for the privacy practices of third parties that we do not own or control.

We encourage you to review the privacy policies of any third-party services you choose to use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, data practices, legal obligations, or other circumstances.

When we make changes, we will update the “Last Updated” date above and provide any additional notice required by applicable law. Where required, we will obtain consent before implementing material changes to our data practices.

14. Contacting Kitme

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

• Email: legal@trykitme.com
• Email: support@trykitme.com
• Mailing Address: 400 Chambers St. 23C, New York, NY 10282